Due to Colsky Media’s extensive market knowledge, we are involved with political campaign consultants and candidates at the highest level. Some areas of expertise where we add value to the campaign include:
Researching and identifying voting patterns and demographics relevant to the campaign
Developing extensive “intelligence” information regarding the opposing candidate or initiative and delivering regular reports, enabling a client to react quickly to evolving plans that may affect the outcome of the race
We have a thorough knowledge of all political broadcast rules and regulations as they relate to television and radio station policies
Political advertising often involves dealing with large sums of money that need to be processed and distributed within a very small window of time. We have developed an innovative, custom accounting database that enables us to efficiently process these funds, and document financials in real-time.
At the conclusion of a campaign we are diligent in reconciling the media ordered against what actually ran. In most cases, after scrutinizing the numerous invoices, significant money ends up being returned to the client.